Course Description
Digital marketing strategies, Marketing analytics, Search engine optimization (SEO), Content marketing, Campaign management
Week 1: Introduction to Digital Marketing
Session 1: Overview of Digital Marketing
- Introduction to digital marketing
- Key components: SEO, SEM, content marketing, social media, email marketing
- Hands-on: Analyzing different digital marketing channels
Session 2: SEO Basics
- Introduction to Search Engine Optimization (SEO)
- On-page and off-page SEO techniques
- Hands-on: Keyword research and basic SEO implementation
Session 3: SEM and Paid Advertising
- Overview of Search Engine Marketing (SEM)
- Introduction to Google Ads and other paid advertising platforms
- Hands-on: Setting up a basic Google Ads campaign
Session 4: Content Marketing
- Importance of content marketing
- Types of content: blogs, articles, infographics, videos
- Hands-on: Creating a content plan and writing a blog post
Session 5: Social Media Marketing
- Overview of social media platforms and strategies
- Creating and managing social media campaigns
- Hands-on: Setting up social media profiles and creating a posting schedule
Week 2: Intermediate Digital Marketing Strategies
Session 6: Email Marketing
- Basics of email marketing
- Building email lists, creating email campaigns
- Hands-on: Designing and sending an email campaign using tools like Mailchimp
Session 7: Analytics and Reporting
- Introduction to Google Analytics and other analytics tools
- Understanding key metrics and reporting
- Hands-on: Setting up Google Analytics and analyzing data
Session 8: Introduction to Photoshop
- Basics of Adobe Photoshop
- Understanding layers, masks, and basic photo editing tools
- Hands-on: Basic photo editing and creating graphics
Session 9: Introduction to Canva
- Overview of Canva and its features
- Creating visual content using Canva: templates, text, and images
- Hands-on: Designing social media posts and marketing materials
Session 10: Integrating Digital Marketing Channels
- Combining SEO, SEM, content marketing, and social media for a cohesive strategy
- Hands-on: Creating an integrated digital marketing plan
Week 3: Advanced Digital Marketing Techniques
Session 11: Advanced SEO Techniques
- Technical SEO, link building, and advanced keyword strategies
- Hands-on: Conducting a technical SEO audit
Session 12: Social Media Advertising
- Creating and managing social media ad campaigns on platforms like Facebook and Instagram
- Hands-on: Setting up a social media ad campaign
Session 13: Influencer Marketing
- Understanding influencer marketing and its benefits
- Finding and collaborating with influencers
- Hands-on: Developing an influencer marketing strategy
Session 14: Conversion Rate Optimization (CRO)
- Techniques for improving website conversion rates
- Hands-on: Analyzing and optimizing a website for conversions
Session 15: Video Marketing
- Importance of video content in digital marketing
- Creating and editing basic marketing videos
- Hands-on: Creating a short promotional video
Week 4: Practical Application and Project Work
Session 16: Developing a Digital Marketing Strategy
- Combining all learned elements into a comprehensive strategy
- Hands-on: Creating a digital marketing strategy for a hypothetical business
Session 17: Creating Marketing Materials with Photoshop and Canva
- Advanced design techniques in Photoshop and Canva
- Hands-on: Designing marketing materials and graphics for different channels
Session 18: Final Project Work
- Working on the final project, which includes creating a digital marketing plan, designing materials, and setting up campaigns
- Hands-on: Implementing the plan and preparing for presentation
Session 19: Final Project Presentation
- Presenting the final project, including the digital marketing plan and designed materials
- Hands-on: Feedback and discussion
Session 20: Course Review and Career Guidance
- Recap of key concepts and skills learned
- Career guidance and next steps in digital marketing
- Hands-on: Open Q&A and final review